Skip to content

AI & automation for businesses

Make AI workin your business.

We work out where AI fits in your business, then make it happen.

Start with a question, a single task or a bigger project.

Get in touch See our work
PEOPLE
Free up your best people for higher value work.
PROCESSES
Simplify what slows you down.
TOOLS
Connect the systems you already use.
AI
Use AI where it genuinely improves the system.

What we can help with

We start with what your business needs, then work out the right tools—not the other way around.

  • Advise

    AI advice and planning

    Work out where AI could help, which tools are worth using and what to do first. Get a practical plan before committing to implementation.

  • Build

    Automation and custom software

    Automate repetitive work or build the tools your business is missing—from a focused workflow to a CRM, dashboard, portal or website.

  • Integrate

    Connect your existing systems

    Connect the tools you already use so information moves between them without someone copying, pasting and checking it each time.

  • Educate

    AI training for your team

    Hands-on training built around your team’s tasks and tools, including how to check outputs and handle information appropriately.

How we work

WORKING WITH THE TOOLS YOU ALREADY USE

  • MYOB
  • HubSpt
  • Google Workspace
  • slack
  • Dropbox
  • Microsoft 365
  • xero
THE PAIN WE KEEP HEARING

Different businesses.
The same problems.
We keep hearing them.

Across every industry, the challenges sound familiar. Good people are doing great work, held back by clunky systems, manual processes and tools that don’t talk. We help you fix that.

  1. 01

    Too much
    manual work.

    Your team is spending hours on repetitive admin instead of the work that actually moves the business forward.

  2. 02

    Tools that
    don’t talk.

    Your CRM, accounting, email and project tools all hold pieces of the puzzle — but none of them connect, so information gets lost (or recreated).

  3. 03

    Good people
    acting as the glue.

    You’ve got capable people manually moving data, chasing updates and keeping track of things that should just happen automatically.

  4. 04

    Information
    everywhere.

    Client details in inboxes, files in Dropbox, updates in Slack, and critical info in someone’s head. It’s hard to find, harder to trust.

  5. 05

    Inconsistent
    processes.

    Things get done differently by different people, which leads to mistakes, delays and a lack of visibility.

  6. 06

    AI without
    real value (yet).

    You’re curious about AI, maybe even using a few tools, but it’s hard to know where it actually fits — and how to make it meaningful.

Sound familiar?
You’re not alone.

Let’s look at your business, identify what’s getting in the way, and show you where AI can create real value.

Let’s talk

See what we’ve built

Category analytics overview with synthetic demo data
Illustrative interface · Synthetic demo data

FMCG · Connected reporting

Category Analytics & Reporting

One conversation, down from six months of data, meetings and differing opinions
3 min
Problem
Each week, two retailers’ scan files were reconciled into Excel by hand before anyone could look at a number.
What we built
A web platform that checks and classifies scan files, shipments and promo plans as they land, and turns them into one shared view.
What changed
Buyers, brand and supply work from the same numbers, from the whole category down to a single product.
Read the case
Commissions business dashboard with fictional demo data
Illustrative interface · Fictional demo data

Insurance · Focused automation

Commissions Reconciliation

Weekly reconciliation run, down from three days
20 min
A year off the software bill
$12k
Problem
Provider statements arrived in different formats, were typed into spreadsheets and checked against the bank line by line.
What we built
A commissions engine that reads provider statements, matches every line to the bank and produces the weekly report.
What changed
Anything that doesn’t match is flagged for review, and the weekly report is ready for the accountant without rebuilding it by hand.
Read the case
View all projects

Meet Finn and Max

We’re Finn and Max, the people behind What Could AI. Our backgrounds are in financial services and FMCG. We work directly with you to understand what you need, put it in place and help your team use it.

Based in Melbourne, working with businesses across Australia.

About us

Let’s talk about your business.

Tell us what’s taking too much time, what isn’t working or what you’d like to understand about AI. We’ll talk through the options and a sensible next step.

Send us a message

Prefer email? hello@whatcould.ai